mark: A photo of Mark kneeling on top of the Taal Volcano in the Philippines. It was a long hike. (Default)
Mark Smith ([staff profile] mark) wrote in [site community profile] dw_biz2009-08-17 11:35 am
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semi-regular business Q&A session

It's been a while since the last one, so [staff profile] denise suggested that we do another Dreamwidth-the-Business Q&A session.

But first, some data. One of the things that we promised when we started this site - and still do! - is that we will be open with the details of how the business is run, how it's doing, where your money is going, etc. Given that, here's the breakdown of our first few months of operations (discounting May):

June: $7,500 income
July: $5,000 income
August (thus far): $2,500 income

This is pretty much what we expected. More people buying accounts towards the beginning of the site, tapering off as we come up towards the various renewal periods. We're comfortable with these numbers and trends so far.

Our current monthly expenses come to about $6,000. This breaks down roughly 50/50 into "server costs" ($3k/month) and "people costs" ($3k/month). We are presently paying a few people as contractors to do time-sensitive and business-critical work for us. (Systems administrators, ToS enforcement, and some development time.)

We are not, currently, paying any salary to Denise or myself. (Which is one thing we really hope to fix...but stay tuned for today's news post.)

Summary:

Dreamwidth is running slightly in the red, but has enough money in the bank to keep the site running for several years at the current run rate. We have a few things in the pipeline which we hope will allow for us to increase the attractiveness of the site to paying customers (features) as well as give us more sources of revenue (credits, virtual gifts, etc).

There will be more data about our next-6-months plan in the upcoming news post. But for now, if you have any particular questions about the business, things you want clarified, or anything, please comment. Denise and I will be happy to answer!
owl: Stylized barn owl (dreamwidth)

[personal profile] owl 2009-08-18 09:32 am (UTC)(link)
I would be another voice in support of v-gifts (implemented in a sensible way). I disliked the concept very much on LJ -- I left [livejournal.com profile] news a Pepsi with a snarky message -- but once I started with Support I was converted over to them.

I'd be very happy to throw a few v-gifts around to support DW. I don't exactly like the sound of 'slightly in the red', but if you're not worried, I'm not worried. :)
afuna: Cat under a blanket. Text: "Cats are just little people with Fur and Fangs" (Default)

[personal profile] afuna 2009-08-18 09:34 am (UTC)(link)
Note that that's with the money from the seed account sale, which is exactly why the sale was held -- to have capital to fall back on for the first year or so, especially, while Dreamwidth is ramping up to launch *g*