mark: A photo of Mark kneeling on top of the Taal Volcano in the Philippines. It was a long hike. (Default)
Mark Smith ([staff profile] mark) wrote in [site community profile] dw_biz2009-08-17 11:35 am
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semi-regular business Q&A session

It's been a while since the last one, so [staff profile] denise suggested that we do another Dreamwidth-the-Business Q&A session.

But first, some data. One of the things that we promised when we started this site - and still do! - is that we will be open with the details of how the business is run, how it's doing, where your money is going, etc. Given that, here's the breakdown of our first few months of operations (discounting May):

June: $7,500 income
July: $5,000 income
August (thus far): $2,500 income

This is pretty much what we expected. More people buying accounts towards the beginning of the site, tapering off as we come up towards the various renewal periods. We're comfortable with these numbers and trends so far.

Our current monthly expenses come to about $6,000. This breaks down roughly 50/50 into "server costs" ($3k/month) and "people costs" ($3k/month). We are presently paying a few people as contractors to do time-sensitive and business-critical work for us. (Systems administrators, ToS enforcement, and some development time.)

We are not, currently, paying any salary to Denise or myself. (Which is one thing we really hope to fix...but stay tuned for today's news post.)

Summary:

Dreamwidth is running slightly in the red, but has enough money in the bank to keep the site running for several years at the current run rate. We have a few things in the pipeline which we hope will allow for us to increase the attractiveness of the site to paying customers (features) as well as give us more sources of revenue (credits, virtual gifts, etc).

There will be more data about our next-6-months plan in the upcoming news post. But for now, if you have any particular questions about the business, things you want clarified, or anything, please comment. Denise and I will be happy to answer!
denise: Image: Me, facing away from camera, on top of the Castel Sant'Angelo in Rome (Default)

[staff profile] denise 2009-08-17 11:23 pm (UTC)(link)
There aren't really any hard-and-fast guidelines yet, but generally:

* There should be a small (profile) version and a larger, high-resolution version, just like LJ has

* They should be positive/uplifting (no joke or gag gifts)

* They should be entirely your work (not incorporating any photos/artwork to which you don't own the rights)
7rin: (Default)

[personal profile] 7rin 2009-08-17 11:50 pm (UTC)(link)
"They should be positive/uplifting (no joke or gag gifts)"

That's actually a shame, 'cause I happen to like some of the joke/gag gifts on LJ (e.g. I've sent one of my closest and dearest friends a "steaming pile of poo" before, and it was happily received, knowing the intention behind it). That said, I wouldn't be extremely sad if they weren't listed either.

'S one of them "you can't please everyone all of the time" thangs, innit. *sigh*
denise: Image: Me, facing away from camera, on top of the Castel Sant'Angelo in Rome (Default)

[staff profile] denise 2009-08-18 12:17 am (UTC)(link)
Yeah, I don't think there's really any way to do the gag gifts in a way that won't offend. I can see there being a few gags over time, but they'll have to be very carefully individually considered.

[personal profile] piscinarii 2009-08-18 02:48 am (UTC)(link)
I don't know if this suggestion is viable but... If there were subcategories or something in the vgifts to determine the "type" of gift (gag gift, alcohol related - like the St. Patty's day green beer or a glass of wine, holidays, etc), would it be possible for people to opt out of just specific types of vgifts? That way folks that don't mind them, but have issues with certain types for certain reasons, can opt out of just specific ones?
denise: Image: Me, facing away from camera, on top of the Castel Sant'Angelo in Rome (Default)

[staff profile] denise 2009-08-18 05:21 am (UTC)(link)
That's an idea to consider! But in general, we try to avoid introducing new options if we don't have to, for usability purposes -- for every option you add, it increases the chances that new users will view your site as too hard to use/navigate and won't stick around. This doesn't mean that we can't add new options (and we have already), but they have to be really carefully considered and something that the majority of people are going to want to play with the settings on. I don't think this is something that the majority of people would want to change the settings on, so I'd be really hesitant to use an option for something like this.

I actually need to make a post sometime about why options are bad! Or, well, not bad, but something we should view with Great Suspicion.
azurelunatic: Vivid pink Alaskan wild rose. (Default)

[personal profile] azurelunatic 2009-08-18 08:02 am (UTC)(link)
Most of the discussion I've witnessed on LiveJournal even with some of the less-savory gag gifts tended to drift from "These vgifts are bad period and no one should send them" to "I trust these specific people to know my tastes in vgifts and would only send me ones that I would appreciate; I want to restrict allowable senders to them". Sometimes it was the whole friends list; sometimes it was a subset, but it usually boiled down to trusting individuals to not pick an (intentionally or innocently) offensive gift, and trusting individuals to not put an offensive message on an innocuous gift.

I can see a quick and easy way to make pretty good vgift content control but still allow infinitely wacky ones. It does involve some settings, but they're fairly broad.

Vgifts: on or off.
Predefined vgifts: who may send them? Everyone (allows anonymous), Circle, Access List, Custom Security Group.
Custom (user-uploaded into their own pic storage area) vgifts: who may send them? Everyone (allows anonymous), Circle, Access List, Custom Security Group, No one.
cleverthylacine: Nathan Petrelli feels evil and so do I (nathan needs to choke a bitch now)

[personal profile] cleverthylacine 2009-08-18 09:37 am (UTC)(link)
One thing that would help with the gag gifts is my suggestion below, which was very poorly (and rudely on the part of one LJ staffer) received on LJ--that people should be able to block V-gifts from anonymous users and non-trusted users.

I would feel far more relaxed about steaming bags of poo if I knew they were only coming from people I'd granted access to; and ANY gift, no matter how nice, can be made creepy and offensive--I not only don't mind the occasional flaming bag of poo from a close friend, but also DO NOT WANT roses from my crazy ex on Valentine's Day.
yvi: Dreamsheep Teal'c (Dreamsheep - Sheepl'c)

[personal profile] yvi 2009-08-18 12:50 pm (UTC)(link)
That sounds like a completely sensible suggestion to me!
cleverthylacine: a cute little thylacine (Default)

[personal profile] cleverthylacine 2009-08-19 12:58 am (UTC)(link)
You would think. But if you value your 99 cents profit for pixels over the sanity of your users who are being harassed or stalked, not so much.
yvi: Kaylee half-smiling, looking very pretty (Default)

[personal profile] yvi 2009-08-19 05:45 am (UTC)(link)
*shakes head*

I'm not sure how much of the thread you have read, but the ability to only receive vgifts from registered or trusted users will be implemented on DW.
cleverthylacine: a cute little thylacine (Default)

[personal profile] cleverthylacine 2009-08-19 10:05 am (UTC)(link)
I am pleasantly not-surprised that DW has taken this tack. But on LJ (especially in 2007) things were so different.