I just want to throw in one vote to not do the third option. While DW is awesome, it isn't a charity

I second this. Raising money in this way for a charity is one thing, but for a business - it leaves a bad taste in my mouth.

Swag, on the other hand, I like a lot. It also has more long-term revenue possibilities. I kind of love the idea of one of those white oval car stickers with DW in black, like you see all over the place. (Black, red, whatever.) Just - no ribbons, please.