It's a bit overwhelming when it happens to you, I must say. It's also overwhelming when it happens to your friends and you've subscribed to notifications. (During the Pepsi Max incident, which coincided with the <^>efw incident, a lot of support people learned this the hard way, as official comms and The Intern got a whole lot of Pepsi Max very fast. This was repeated in a more friendly fashion when one Support person promised another Support person 5,000 ponies.)