So, the year-end accounting is finally finalized, and we can look back at 2010 and analyze the business end of things!

In summary: 2010 was slower than we'd hoped due to three months of being unable to accept online payments and due to higher fees from the merchant processor we switched to in April of '10, but we came very near to breaking even for the year, and would probably have broken even if it weren't for the entire quarter of downtime. In the end, we only spent about $6,000 more than we took in (not counting taxes, which are paid by Dreamwidth).

On the whole, I'm pretty pleased with our performance for the year, and I hope that 2011 will be just as good if not better!

Some notes on the 2010 year )

On the whole, I'm relatively happy with our 2010! Obviously I wish that we hadn't had such a long period without being able to accept online payments, and the combination of that period of no income, taxes, fees, and the reserve-against-chargebacks our merchant bank is holding means that our operating fund reserve is a lot lower than I'd like it to be right now. We are, however, heading into "payment season" -- our biggest spike in payments happen at the end of April/beginning of May, which is the anniversary of when we first opened for business. (And, therefore, the time when people who pay by the year renew their accounts.)

I'm also expecting a less pronounced, but still present, bump in income in the next few days; the anniversary of our payment system coming back online is in a few days, and we definitely saw the spike in yesterday's payments. (The announcement of payments being back online was April 7 -- so yesterday was the day that the 3-day expiration reminder email went out for people who'd bought a year of paid time as soon as it came back up!)

Our initial plan for DW had us breaking even or having a slight profit in 2010. The fact that external circumstances meant we didn't isn't a dealbreaker, though we are looking at ways to replenish that operating fund for peace of mind. So far in 2011, we are looking to be on track to, again, break even or have a small profit. (I'm rooting for the extra income. It would be very nice to be able to upgrade my pay from 'peanut shells' to at least 'peanuts'!)

If you have any questions about anything, feel free to ask! I may not answer in depth, but I will do my best to get you an answer.